Content Strategy

Last Updated: 2026-02-19 Purpose: Guide for rewriting website copy to compete with Unifonic/SleekFlow/Respond.io

Messaging Framework

Brand Positioning

Current: "The Smartest WhatsApp Business Platform" (generic, unsubstantiated) Proposed: "Saudi Arabia's Official Meta WhatsApp Partner" (specific, verifiable, trust-building)

Hero Headline Options (EN)

1. "Saudi Arabia's #1 WhatsApp Business Platform -- Powered by Meta"
2. "The Only Meta Technical Provider Based in Saudi Arabia"
3. "Enterprise WhatsApp Automation from 299 SAR/month"

Hero Headline Options (AR)

1. "منصة واتساب الأعمال الرسمية في السعودية -- بدعم من ميتا"
2. "شريك ميتا التقني الوحيد في المملكة العربية السعودية"
3. "أتمتة واتساب للأعمال بدءًا من 299 ريال شهريًا"

Value Proposition (must appear in first 3 seconds)

• Official Meta Technical Provider
• Starting at 299 SAR/month
• 14-day free trial
• Saudi-registered company (CR: 7052775355)

Content Fixes (Typos & Grammar)

Compound Word Errors (30+ instances in en.json)

All in byIndustry and byRole sections (lines 712-842):

Other Text Fixes

Feature Expansion

Current State

The services page lists ~8 features in 4 sections. Competitors list 30+.

Proposed Feature Sections (from WhatsaMark capabilities)

Section 1: Messaging & Campaigns

• Bulk WhatsApp broadcasting (thousands of contacts)
• Rich media support (images, videos, documents, voice)
• Carousel templates (interactive multi-card messages)
• Scheduled campaigns with delivery optimization
• Dynamic merge fields for personalization
• CSV upload for quick campaigns
• OTP/authentication templates

Section 2: AI-Powered Automation

• No-code visual bot flow builder (drag-and-drop)
• AI chatbots powered by ChatGPT, Claude, and Gemini
• Keyword-triggered auto-replies
• Smart delay nodes and conditional logic
• API nodes for external integrations within flows
• AI content generator for marketing copy
• AI real-time message translation

Section 3: Team Inbox & Live Chat

• Unified inbox for all WhatsApp conversations
• Smart agent assignment by expertise
• Canned replies for fast responses
• Real-time sound notifications
• 24h session window management
• Global search across all conversations

Section 4: CRM & Contact Management

• Visual Kanban board for leads
• Custom fields and status workflows
• Lead scoring and source tracking
• Bulk import/export (CSV)
• Contact segmentation and groups
• Automated lead acquisition from messages
• Opt-in/opt-out compliance management

Section 5: Templates & Compliance

• Template library synced with Meta
• Template creation wizard with approval tracking
• Variable personalization
• Meta compliance built-in

Section 6: API & Integrations

• Full REST API v2 (send messages, manage contacts, campaigns)
• Webhook forwarding to any platform
• Native Salla integration
• Native HighLevel integration
• N8N automation compatibility
• Swagger API documentation

Section 7: Analytics & Reporting

• Campaign performance dashboard
• Delivery, open, and click-through rates
• Message logs and activity tracking
• Export to CSV, Excel, PDF

Social Proof Strategy

Stats Bar (Homepage, above fold)

Messages Delivered: 1M+  |  Businesses: 500+  |  Countries: 10+  |  Uptime: 99.9%

(Adjust numbers to actuals -- ask owner for real metrics from app.urwhats.com)

Currency Toggle

Pricing sections must include SAR/USD toggle. Default: SAR. See PRICING-STRATEGY.md.

Client Logo Section

Title: "Built by urWave -- Trusted by Leading Saudi Organizations" Logos to display (copy from urWave repo):

• SIDF
• Ministry of Energy
• Ministry of Tourism
• General Authority for Statistics
• Saudi Consulting Services
• Naseej

Meta Technical Provider Badge

• Create a visual badge/banner
• Text: "Official Meta Technical Provider"
• Display in: hero section, pricing header, footer
• Include Meta/WhatsApp logo alongside

FAQ Rewrite Guidelines

Current Problem

15 shallow questions with 1-2 sentence answers. Duplicate content between homepage and FAQs page.

Proposed Structure (25+ questions)

Getting Started

1. What is urWhats? (explain product + Meta TP status)
2. How do I get started? (signup process, 14-day trial)
3. What is WhatsApp Business API? (explain vs regular WhatsApp)
4. How long does setup take? (same day with Meta TP)
5. Do you help with green tick verification?

Pricing & Plans 6. How much does urWhats cost? (299 SAR, 3 tiers) 7. Is there a free trial? (14 days, all features) 8. What's included in each plan? (link to pricing) 9. How does WhatsApp conversation pricing work? (Meta charges) 10. Do you offer SAR billing and Saudi invoicing?

Features 11. Can I send bulk WhatsApp messages? (yes, campaigns) 12. Do you have a chatbot builder? (no-code, AI-powered) 13. Which AI models are supported? (ChatGPT, Claude, Gemini) 14. Can I integrate with Salla? (native integration) 15. Do you have an API? (REST API v2, Swagger docs)

Compliance & Security 16. Is urWhats compliant with Saudi PDPL? 17. Is urWhats an official Meta partner? (Meta Technical Provider) 18. Is my data secure? (encryption, RBAC, GDPR, PDPL) 19. Where is my data stored?

Technical 20. What CRM integrations do you support? (API + webhooks) 21. Can multiple agents manage conversations? (team inbox) 22. Do you support Arabic/RTL? (fully) 23. What media types can I send? (images, video, docs, voice) 24. Is there a message limit? (depends on plan) 25. Do you support scheduled messages? (yes)

Pages Needing CTAs

These pages currently have NO conversion button: