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Marketing & Advertising Strategy

Last Updated: 2026-02-19 Purpose: Analytics setup, advertising campaigns, budget allocation for urWhats

Analytics Configuration

Currently Installed

Tool ID File Status
Google Tag Manager GTM-KBKH4G46 src/components/GTMScript.astro Active
Meta/Facebook Pixel 1367382874855915 src/components/MetaPixel.astro Active
GTM Config src/config/variables.config.ts analytics.gtmId Active

Needs Setup

Tool Action Priority
Google Analytics 4 Create property at analytics.google.com HIGH
Property Name: "urWhats.com"
Time Zone: Asia/Riyadh (GMT+03:00)
Currency: SAR
Stream: urwhats.com (Web)
Install via GTM (not direct code)
Google Search Console Verify at search.google.com/search-console HIGH
Method: HTML meta tag verification
Add verification tag to SEO.astro
Submit sitemaps: /sitemap.xml and /sitemap-index.xml
Google Ads Create at ads.google.com MEDIUM
Saudi accounts get SAR 1,300 free credit
Claim: https://ads.google.com/intl/ar_sa/home/promos/
Link to GA4 for conversion tracking

GA4 Events to Configure in GTM

Create these tags in GTM container GTM-KBKH4G46:

Tag Name Event Name Trigger Priority
GA4 Configuration (config tag) All Pages Required
GA4 - Contact Form Submit contact_form_submit Form submission on /contact High
GA4 - WhatsApp Click whatsapp_click Click URL contains wa.me High
GA4 - Start Trial Click start_trial_click Click URL contains app.urwhats.com High
GA4 - Plan Select plan_select Click URL contains register?planid High
GA4 - Language Switch language_switch Click on language switcher Medium
GA4 - Phone Click phone_click Click URL starts with tel: Medium
GA4 - Scroll Depth scroll_milestone 25%, 50%, 75%, 100% scroll Low

Meta Pixel Events

The Meta Pixel (1367382874855915) already tracks PageView. Add custom events:

Event Trigger Implementation
Lead Contact form submit Add fbq('track', 'Lead') to form success
InitiateCheckout Click "Choose Plan" Add to plan buttons
StartTrial Click "Start Free Trial" Add to trial CTA buttons
Contact WhatsApp button click Add to WhatsApp FAB

Google Ads Campaign Structure

Campaign 1: Brand Protection (Low Budget)

Campaign 2: WhatsApp API (Primary)

Campaign 3: Competitor Targeting

Campaign 4: Remarketing

Campaign 5: Salla Merchants

Budget Recommendations

Phase Monthly (SAR) Channels Duration Goal
Testing 1,000 Google Search only 4 weeks Find winning keywords, test ad copy
Growth 3,000 Google Search + Meta remarketing 2-3 months Scale winning campaigns, build audiences
Scale 5,000+ Google + Meta + LinkedIn Ongoing Full market coverage

Phase 1 Budget Allocation (1,000 SAR/mo)

Phase 2 Budget Allocation (3,000 SAR/mo)

SEO Keyword Strategy (Organic)

Primary Keywords (target in page titles, H1s, meta)

Keyword Target Page Current Ranking
whatsapp business api saudi arabia /services Unknown
واتساب بزنس API السعودية /ar/services Unknown
whatsapp bulk messaging platform / Unknown
منصة رسائل واتساب جماعية /ar Unknown

Secondary Keywords (target in content, H2s)

Keyword Target Page
whatsapp chatbot builder no code /services
salla whatsapp integration /apps
whatsapp marketing automation saudi /use-cases
best whatsapp api provider /prices

Long-Tail Keywords (blog content -- future)

Conversion Funnel

Awareness                    Consideration               Decision
(Google Ads / SEO)          (Website visit)             (Trial / Purchase)
         |                        |                          |
   Search "whatsapp       Visit /services or /      Click "Start Free Trial"
    business api"          use-cases or /prices       -> app.urwhats.com/register
         |                        |                          |
   Click ad ->             Read features,             14-day trial
   urwhats.com             compare plans              -> Paid conversion
         |                        |                          |
   Meta Pixel fires        WhatsApp FAB chat          Choose Plan
   GA4 tracks              Contact form               -> app.urwhats.com/register?planid=X

Key Metrics to Track

Metric Target Tool
Website visits/month 5,000+ GA4
Bounce rate <50% GA4
Pages per session >2.5 GA4
Trial signups/month 100+ GA4 + app.urwhats.com
Cost per trial signup <30 SAR Google Ads
Trial to paid conversion >10% app.urwhats.com
WhatsApp inquiries/month 50+ WhatsApp
Contact form submissions 30+ Formspree + GA4

Additional Tools Recommended

Tool Purpose URL Priority
Google PageSpeed Insights Monitor Core Web Vitals pagespeed.web.dev Medium
Schema Markup Validator Verify structured data validator.schema.org Medium
Rich Results Test Check Google rich snippets search.google.com/test/rich-results Medium
Ahrefs or SEMrush SEO monitoring + competitor tracking ahrefs.com Low (paid)
Hotjar Heatmaps + session recordings hotjar.com Low
Formspree Dashboard Monitor form submissions formspree.io/forms Medium