urWhats.com - Video Production Strategy

Last Updated: 2026-03-09 Status: PLANNING Budget: ~110 SAR one-time (1 month HeyGen subscription) Deliverables: 2 explainer videos (EN + AR), 60 seconds each

1. Tool Selection: HeyGen Creator ($29/mo)

Why HeyGen

HeyGen is the best fit for this project due to its Arabic lip-sync quality and professional avatar system:

• Avatar IV technology: Industry-leading lip-sync for Arabic, handles MSA and dialect naturally
• Professional avatars: Business-attire presenters that match our brand tone
• Multilingual workflow: Generate EN and AR versions from the same project with matched visuals
• Screen recording overlay: Composite dashboard footage directly in the editor
• Brand kit: Upload urWhats colors (#45b33d), logo, and fonts for consistent branding

Plan Details

Alternatives Considered

Decision: HeyGen Creator at $29/mo. The $7-10 premium over alternatives is justified by Arabic lip-sync quality -- the AR video is equally important as EN for our Saudi market.

2. Video Script Outline (60 seconds)

English Version

Target: 60 seconds, professional tone, benefit-focused

Tone: Confident, direct, no hype. Speak to the business owner who is already using WhatsApp manually and knows the pain.

Arabic Version

Target: 60 seconds, professional with approachable Saudi hook, MSA body

Notes on Arabic script:

• Hook uses conversational Saudi dialect ("لسا") to grab attention -- this is intentional
• Body switches to Modern Standard Arabic for professionalism
• "يورواتس" is the established Arabic transliteration of "urWhats"
• Salla is referenced as "سلة" (well-known brand in Saudi market, no explanation needed)
• PDPL translated as "نظام حماية البيانات الشخصية" (official Saudi government terminology)

3. Production Workflow

Day 1: Preparation (2-3 hours)

1. Finalize scripts (30 min)

   • Review EN and AR scripts above, adjust for natural speech flow
   • Read aloud -- each version must fit naturally in 60 seconds
   • Have a native Arabic speaker review the AR script for naturalness

2. Select HeyGen avatar (30 min)

   • Browse Creator avatar library
   • Select a professional, business-attire presenter (male or female)
   • Criteria: neutral background compatibility, natural gestures, good Arabic lip-sync in preview
   • Test the avatar with a 5-second Arabic sample before committing

3. Record screen captures (1-2 hours)

   • Log into app.urwhats.com demo account
   • Capture 3 key screens at 1080p:
     • Campaign builder: Show the bulk message composer with template selection
     • Chatbot builder: Show the flow builder with AI node
     • Salla integration: Show the connected Salla store panel
   • Capture both EN and AR dashboard versions
   • Use OBS or built-in screen recorder, crop to relevant area
   • Export as MP4 clips (3-5 seconds each, no audio)

4. Prepare brand assets (15 min)

   • Upload to HeyGen brand kit: urWhats logo (SVG/PNG), Meta Technical Provider badge, brand colors (#45b33d primary, #1a1a2e dark), Geist Sans font

Day 2: Video Production (3-4 hours)

1. English version first (1.5 hours)

   • Create new HeyGen project, select avatar
   • Input EN script, set pacing (slightly slower than natural -- 150 wpm target)
   • Add screen recording overlays at 25-40s mark
   • Add brand transitions between sections (simple fade or slide)
   • Add subtle background music (HeyGen library, corporate/upbeat, low volume)
   • Preview full video, check lip-sync and timing
   • Iterate 1-2 times on pacing and transitions

2. Arabic version (1.5 hours)

   • Duplicate EN project, swap script to Arabic
   • Replace screen recordings with AR dashboard versions
   • Verify Arabic lip-sync quality -- this is the most critical check
   • Adjust pacing (Arabic often runs slightly longer than English for same content)
   • If script runs over 65 seconds, trim the trust section (40-50s) first

3. Review and polish (1 hour)

   • Watch both videos back-to-back
   • Check: audio clarity, lip-sync accuracy, screen recording readability, CTA visibility
   • Verify brand colors and logo are consistent
   • Make final adjustments

Day 3: Export and Distribution (1-2 hours)

1. Export final versions (15 min)

   • Export as MP4, 1080p (1920x1080), H.264 codec
   • File naming: urwhats-explainer-en.mp4, urwhats-explainer-ar.mp4
   • Target file size: <20MB each (HeyGen default compression is usually sufficient)

2. Create YouTube channel (30 min, if needed)

   • Channel name: "urWhats - يورواتس"
   • Channel art: use website hero section design
   • About: bilingual description with links to urwhats.com

3. Upload to YouTube (30 min)

   • Upload both videos with SEO-optimized metadata (see Section 6)
   • Create custom thumbnails (see Section 4)
   • Set as "Public" after verification

4. Website integration (30 min)

   • Create VideoSection component (see Section 5)
   • Add to homepage
   • Test on desktop and mobile
   • Verify lazy loading works correctly

Total effort: 6-8 hours spread over 3 days

4. Technical Requirements

Video Specifications

Thumbnail

Social Media Cuts (Optional, Phase 2)

If repurposing for social ads later:

• 9:16 vertical (60s): Reframe for Instagram Reels, TikTok, YouTube Shorts
• 1:1 square (30s): Condensed version for feed posts
• These can be created in HeyGen or via simple reframing in CapCut/Canva

5. Website Integration

Component: src/components/VideoSection.astro

Props:

• videoId: YouTube video ID (string)
• lang: "en" | "ar"
• posterImage: path to custom poster image (optional)

Implementation approach:

• Lazy-loaded iframe: Do NOT embed YouTube iframe directly -- show a custom poster image with a play button overlay. Load the iframe only when the user clicks play. This saves ~500KB of initial page weight.
• Privacy-enhanced mode: Use youtube-nocookie.com domain for the embed to comply with PDPL and minimize cookie tracking.
• Responsive container: 16:9 aspect ratio using aspect-ratio: 16/9 CSS property, full-width on mobile.
• Accessible: aria-label="Play video: urWhats platform overview", keyboard focusable play button, title attribute on iframe.
• Language-aware: Component switches videoId based on lang prop to show EN or AR version.

Placement: Homepage, between the "Why Choose urWhats" section and the "Pricing" section.

Translation keys (add to both en.json and ar.json):

{
  "home": {
    "video": {
      "sectionTitle": "See urWhats in Action",
      "playButton": "Play video",
      "description": "Watch how urWhats helps Saudi businesses automate WhatsApp communication"
    }
  }
}

Arabic:

{
  "home": {
    "video": {
      "sectionTitle": "شاهد يورواتس بالعمل",
      "playButton": "تشغيل الفيديو",
      "description": "شاهد كيف تساعد يورواتس الشركات السعودية في أتمتة التواصل عبر واتساب"
    }
  }
}

Mobile behavior: Full-width video, maintains 16:9 aspect ratio, play button scales appropriately. No autoplay on any device.

6. Distribution Plan

YouTube (Primary Host)

English video metadata:

• Title: "urWhats - WhatsApp Business API Platform | Official Meta Partner"
• Description: "urWhats is the all-in-one WhatsApp Business API platform built by a Meta Technical Provider in Saudi Arabia. Send bulk campaigns, deploy AI chatbots, and integrate with Salla -- all from one dashboard.\n\nStart free: https://app.urwhats.com/register?utm_source=video&utm_medium=youtube&utm_campaign=explainer_en\n\nWebsite: https://urwhats.com\nPricing: https://urwhats.com/prices"
• Tags: WhatsApp Business API, WhatsApp marketing, Saudi Arabia, Meta Technical Provider, Salla integration, bulk WhatsApp, chatbot, urWhats
• Category: Science & Technology
• Language: English

Arabic video metadata:

• Title: "يورواتس - منصة واتساب للأعمال | شريك ميتا الرسمي"
• Description: "يورواتس هي منصة واتساب للأعمال المتكاملة من شريك ميتا التقني الرسمي في السعودية. أرسل حملات جماعية، فعّل روبوتات ذكاء اصطناعي، واربط متجرك في سلة.\n\nابدأ مجاناً: https://app.urwhats.com/register?utm_source=video&utm_medium=youtube&utm_campaign=explainer_ar\n\nالموقع: https://urwhats.com/ar\nالأسعار: https://urwhats.com/ar/prices"
• Tags: واتساب للأعمال, واتساب API, السعودية, شريك ميتا, سلة, حملات واتساب, روبوت محادثة, يورواتس
• Category: Science & Technology
• Language: Arabic

Website Embed (Primary Placement)

• Homepage: between features and pricing (highest traffic page)
• Track play events via GTM custom event (see Section 7)

Social Media

• LinkedIn: Share EN video with business-focused caption, tag #WhatsAppBusiness #SaudiTech
• Twitter/X: Share with short hook + link, pin to profile
• WhatsApp broadcast: Send to existing contacts/leads with direct link
• Instagram/TikTok: Only if 9:16 vertical cut is produced (Phase 2)

Paid Advertising (Future)

• Google Ads: YouTube pre-roll and in-feed video ads targeting "WhatsApp Business API Saudi Arabia" keywords
• Meta Ads: Video views campaign for retargeting (build audience of viewers, then retarget with conversion ads)
• Budget: Allocate from existing <2K SAR/mo marketing budget when ready
• Note: Do not start paid video ads until organic metrics baseline is established (see Section 7)

Secondary Placements (Phase 2)

• /services page: embed below hero section
• /prices page: embed above pricing table
• Blog/resources page (if created): dedicated video landing page

7. Success Metrics

YouTube Metrics

Website Metrics

GTM Event Tracking

Track the following custom events via Google Tag Manager:

• video_play: Fired when user clicks the play button (before iframe loads)
• video_complete: Fired via YouTube iframe API when video reaches 95%+ (requires YouTube iframe API integration)
• video_cta_click: Fired if a CTA overlay/button near the video is clicked

UTM parameters for all video-related links:

• utm_source=video
• utm_medium=youtube (for YouTube description links)
• utm_medium=website (for on-site CTA near video)
• utm_campaign=explainer_en or explainer_ar

Review Cadence

• Week 1: Check YouTube analytics daily, verify tracking is firing correctly
• Week 4: First monthly review -- assess if video is driving registrations
• Month 3: Decide whether to invest in paid video promotion or produce additional content (feature-specific videos, testimonials)

Appendix: Cost Summary

This is a one-time production cost. No recurring fees unless we decide to produce additional videos in future months.