Project Documentation

Strategy, technical specs, marketing plans, and reference docs for the urWhats platform.

Strategy 4 docs
SP
Strategic Plan new
Business strategy with competitive positioning, 6 approved decisions (free tier, CTA, Tawk.to, PayTabs, GTM, video), KPIs, and 4-week roadmap.
1,429 lines Mar 2026
PS
Pricing Strategy
Plan tiers, SAR/USD pricing, feature comparison, and competitive pricing analysis against Unifonic, SleekFlow, Respond.io.
153 lines
IP
Improvement Plan
Master improvement plan with 5 phases and 49 tasks covering fixes, legal compliance, content, UI/UX, and performance.
648 lines
WA
Website Audit
Comprehensive audit across 8 categories — SEO, performance, accessibility, content quality, and security headers.
231 lines
Technical 4 docs
TE
Technical Execution new
AI-agent-ready code change instructions — blog setup, CTA replacement, free tier, Tawk.to, VideoSection, GTM events, blog SEO.
2,021 lines Mar 2026
IG
Integration Guides new
Setup guides for Tawk.to live chat, PayTabs payments, GTM cross-domain tracking, and Daftra ERP configuration.
634 lines Mar 2026
SM
SEO Master Plan
7-phase SEO overhaul — meta tags, structured data, sitemaps, AI discoverability, performance optimization.
800 lines
SF
SEO Fix Plan
All SEO bugs with exact fix instructions — meta descriptions, hreflang, canonical URLs, structured data.
193 lines
RP
Redesign Plan
Complete UI redesign plan — Tailwind v4 migration, component library, page-by-page design specs.
1,115 lines
Marketing 6 docs
BC
Blog Content Plan new
12 blog post outlines (6 EN + 6 AR) over 3 months — SEO keywords, internal linking, CTA placement, social distribution.
1,868 lines Mar 2026
VS
Video Strategy new
HeyGen AI explainer video — 60s script outline (EN + AR), production workflow, YouTube distribution, website embed.
343 lines Mar 2026
CS
Content Strategy
Messaging framework, copy fixes, feature descriptions, and content tone guidelines for EN and AR.
218 lines
MS
Marketing Strategy
Google Ads campaigns, Meta remarketing, analytics events, funnel tracking, and ad budget recommendations.
229 lines
XS
Cross-Site SEO Strategy
SEO coordination across all 4 urWave websites — internal linking, domain authority, and content cannibalization prevention.
438 lines
SR
Search & AI Registration
Step-by-step guide to registering with search engines, AI platforms, and business directories for maximum discoverability.
1,021 lines
Reference 5 docs
CL
Competitive Landscape
Analysis of Unifonic, SleekFlow, Respond.io, Karzoun, and Widers — pricing, features, and market positioning.
134 lines
PF
Platform Features
Complete feature inventory — 50+ features across 13 categories. Internal reference for content and sales.
173 lines INTERNAL
SZ
Salla & Zid Strategy
Marketplace app strategy for Salla and Zid — app features, listing plan, and ecommerce integration roadmap.
181 lines
CI
Company Info
urWave Company legal details — CR, VAT, address, contact info, and corporate structure.
84 lines
LS
Language Strategy
Bilingual routing strategy — EN at root, AR at /ar/, Cloudflare geo-redirect for GCC, language cookie handling.
95 lines
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