Marketing Strategy

Marketing & Advertising Strategy

Last Updated: 2026-02-19 Purpose: Analytics setup, advertising campaigns, budget allocation for urWhats

Analytics Configuration

Currently Installed

Tool	ID	File	Status
Google Tag Manager	GTM-KBKH4G46	`src/components/GTMScript.astro`	Active
Meta/Facebook Pixel	1367382874855915	`src/components/MetaPixel.astro`	Active
GTM Config	`src/config/variables.config.ts`	`analytics.gtmId`	Active

Needs Setup

Tool	Action	Priority
Google Analytics 4	Create property at analytics.google.com	HIGH
	Property Name: “urWhats.com”
	Time Zone: Asia/Riyadh (GMT+03:00)
	Currency: SAR
	Stream: urwhats.com (Web)
	Install via GTM (not direct code)
Google Search Console	Verify at search.google.com/search-console	HIGH
	Method: HTML meta tag verification
	Add verification tag to `SEO.astro`
	Submit sitemaps: `/sitemap.xml` and `/sitemap-index.xml`
Google Ads	Create at ads.google.com	MEDIUM
	Saudi accounts get SAR 1,300 free credit
	Claim: https://ads.google.com/intl/ar_sa/home/promos/
	Link to GA4 for conversion tracking

GA4 Events to Configure in GTM

Create these tags in GTM container GTM-KBKH4G46:

Tag Name	Event Name	Trigger	Priority
GA4 Configuration	(config tag)	All Pages	Required
GA4 - Contact Form Submit	`contact_form_submit`	Form submission on /contact	High
GA4 - WhatsApp Click	`whatsapp_click`	Click URL contains `wa.me`	High
GA4 - Start Trial Click	`start_trial_click`	Click URL contains `app.urwhats.com`	High
GA4 - Plan Select	`plan_select`	Click URL contains `register?planid`	High
GA4 - Language Switch	`language_switch`	Click on language switcher	Medium
GA4 - Phone Click	`phone_click`	Click URL starts with `tel:`	Medium
GA4 - Scroll Depth	`scroll_milestone`	25%, 50%, 75%, 100% scroll	Low

Meta Pixel Events

The Meta Pixel (1367382874855915) already tracks PageView. Add custom events:

Event	Trigger	Implementation
`Lead`	Contact form submit	Add `fbq('track', 'Lead')` to form success
`InitiateCheckout`	Click “Choose Plan”	Add to plan buttons
`StartTrial`	Click “Start Free Trial”	Add to trial CTA buttons
`Contact`	WhatsApp button click	Add to WhatsApp FAB

Google Ads Campaign Structure

Campaign 1: Brand Protection (Low Budget)

Type: Search
Budget: 200 SAR/month
Keywords EN: urwhats, urwave whatsapp, urwhats.com
Keywords AR: يورواتس, يورويف واتساب
Ad Copy: “urWhats - Official Meta WhatsApp Partner | Start Free Trial”
Landing Page: / (homepage)
Goal: Prevent competitors from bidding on brand name

Campaign 2: WhatsApp API (Primary)

Type: Search
Budget: 1,500 SAR/month
Keywords EN:
- whatsapp business api saudi arabia
- whatsapp bulk messaging platform
- whatsapp marketing automation
- whatsapp business api provider
- whatsapp chatbot builder
- bulk whatsapp messages
Keywords AR:
- واتساب بزنس API
- رسائل واتساب جماعية
- منصة واتساب للأعمال
- شات بوت واتساب
- اتمتة واتساب
- واتساب API السعودية
Ad Copy: “Meta Technical Provider | WhatsApp API from 299 SAR/mo | 14-Day Free Trial”
Landing Page: /services or /prices
Goal: Capture high-intent WhatsApp API seekers

Campaign 3: Competitor Targeting

Type: Search
Budget: 500 SAR/month
Keywords EN:
- unifonic alternative
- respond.io alternative
- sleekflow alternative
- wati alternative
- whatsapp api cheaper than unifonic
Keywords AR:
- بديل يونيفونك
- بديل واتي
- ارخص من يونيفونك
Ad Copy: “Switch to urWhats | 84% Less Than Unifonic | Meta Technical Provider”
Landing Page: /prices
Goal: Steal competitor traffic

Campaign 4: Remarketing

Type: Display + Social
Budget: 300 SAR/month
Audience: Website visitors (last 30 days) via Meta Pixel + GA4
Platforms: Google Display Network + Meta (Facebook/Instagram)
Ad Creative: “You visited urWhats — Start your free 14-day trial today”
Landing Page: /prices
Goal: Re-engage visitors who didn’t convert

Campaign 5: Salla Merchants

Type: Search
Budget: 500 SAR/month
Keywords EN:
- salla whatsapp integration
- whatsapp for salla store
- salla order notifications whatsapp
Keywords AR:
- واتساب سلة
- تكامل واتساب مع سلة
- اشعارات سلة واتساب
- سلة رسائل واتساب
Ad Copy: “Native Salla + WhatsApp Integration | Abandoned Cart Recovery | Try Free”
Landing Page: /apps
Goal: Capture the growing Salla merchant market

Budget Recommendations

Phase	Monthly (SAR)	Channels	Duration	Goal
Testing	1,000	Google Search only	4 weeks	Find winning keywords, test ad copy
Growth	3,000	Google Search + Meta remarketing	2-3 months	Scale winning campaigns, build audiences
Scale	5,000+	Google + Meta + LinkedIn	Ongoing	Full market coverage

Phase 1 Budget Allocation (1,000 SAR/mo)

WhatsApp API campaign: 600 SAR
Brand Protection: 200 SAR
Competitor Targeting: 200 SAR

Phase 2 Budget Allocation (3,000 SAR/mo)

WhatsApp API: 1,200 SAR
Salla Merchants: 500 SAR
Competitor: 500 SAR
Remarketing: 500 SAR
Brand: 300 SAR

SEO Keyword Strategy (Organic)

Primary Keywords (target in page titles, H1s, meta)

Keyword	Target Page	Current Ranking
whatsapp business api saudi arabia	/services	Unknown
واتساب بزنس API السعودية	/ar/services	Unknown
whatsapp bulk messaging platform	/	Unknown
منصة رسائل واتساب جماعية	/ar	Unknown

Secondary Keywords (target in content, H2s)

Keyword	Target Page
whatsapp chatbot builder no code	/services
salla whatsapp integration	/apps
whatsapp marketing automation saudi	/use-cases
best whatsapp api provider	/prices

Long-Tail Keywords (blog content — future)

“how to set up whatsapp business api in saudi arabia”
“whatsapp abandoned cart recovery salla”
“whatsapp bulk messaging legal saudi arabia”
“best whatsapp chatbot for arabic”
“unifonic vs whatsapp api alternatives 2026”

Conversion Funnel

Awareness                    Consideration               Decision
(Google Ads / SEO)          (Website visit)             (Trial / Purchase)
         |                        |                          |
   Search "whatsapp       Visit /services or /      Click "Start Free Trial"
    business api"          use-cases or /prices       -> app.urwhats.com/register
         |                        |                          |
   Click ad ->             Read features,             14-day trial
   urwhats.com             compare plans              -> Paid conversion
         |                        |                          |
   Meta Pixel fires        WhatsApp FAB chat          Choose Plan
   GA4 tracks              Contact form               -> app.urwhats.com/register?planid=X

Key Metrics to Track

Metric	Target	Tool
Website visits/month	5,000+	GA4
Bounce rate	<50%	GA4
Pages per session	>2.5	GA4
Trial signups/month	100+	GA4 + app.urwhats.com
Cost per trial signup	<30 SAR	Google Ads
Trial to paid conversion	>10%	app.urwhats.com
WhatsApp inquiries/month	50+	WhatsApp
Contact form submissions	30+	Formspree + GA4

Additional Tools Recommended

Tool	Purpose	URL	Priority
Google PageSpeed Insights	Monitor Core Web Vitals	pagespeed.web.dev	Medium
Schema Markup Validator	Verify structured data	validator.schema.org	Medium
Rich Results Test	Check Google rich snippets	search.google.com/test/rich-results	Medium
Ahrefs or SEMrush	SEO monitoring + competitor tracking	ahrefs.com	Low (paid)
Hotjar	Heatmaps + session recordings	hotjar.com	Low
Formspree Dashboard	Monitor form submissions	formspree.io/forms	Medium