Salla & Zid Strategy
Salla & Zid Marketplace App Strategy
Section titled “Salla & Zid Marketplace App Strategy”Last Updated: 2026-02-19 Purpose: Plan for building and launching marketplace apps on Salla and Zid platforms Status: PLANNING PHASE
Overview
Section titled “Overview”urWhats will have native marketplace apps on both major Saudi e-commerce platforms:
- Salla (salla.com) — #1 Saudi e-commerce platform (200K+ stores)
- Zid (zid.sa) — #2 Saudi e-commerce platform (growing rapidly)
These apps will connect merchants’ stores to urWhats at app.urwhats.com, giving each merchant their own dashboard (or a specialized dashboard view) for WhatsApp communication.
Architecture Decision
Section titled “Architecture Decision”Option A: Shared Dashboard with Store Context
Section titled “Option A: Shared Dashboard with Store Context”Each Salla/Zid merchant gets an account on app.urwhats.com with their store automatically connected. The existing dashboard shows store-specific data (orders, customers, abandoned carts).
Pros: Single codebase, full feature access, easier to maintain Cons: May feel overwhelming for small merchants
Option B: Simplified Merchant Dashboard (Recommended)
Section titled “Option B: Simplified Merchant Dashboard (Recommended)”Create a simplified dashboard view at app.urwhats.com specifically for e-commerce merchants. Focus on: order notifications, abandoned cart recovery, COD confirmation, bulk campaigns to customers. Advanced features (bot builder, API, CRM) available as “upgrade” or “advanced mode”.
Pros: Better UX for merchants, higher activation rate, clear upgrade path Cons: Additional frontend development needed
Option C: Separate Micro-App
Section titled “Option C: Separate Micro-App”Build a standalone lightweight app just for e-commerce. Connects to urWhats API behind the scenes.
Pros: Fastest user experience, focused Cons: Separate codebase to maintain, feature parity issues
Recommendation: Option B — Simplified dashboard view within the existing app. Start with basic e-commerce features, let merchants upgrade to full features as they grow.
Salla Marketplace App
Section titled “Salla Marketplace App”Current Status
Section titled “Current Status”- Salla integration EXISTS on urWhats (mentioned on /apps page)
- Features: abandoned cart, order notifications, COD confirmation, OTP
- NOT yet published as a Salla App Store app
Requirements for Salla App Store
Section titled “Requirements for Salla App Store”- OAuth 2.0 Authentication — Salla uses OAuth for merchant authorization
- Webhook Subscription — Listen for Salla events (order.created, cart.abandoned, etc.)
- App Settings Page — Configuration UI within Salla merchant dashboard
- App Listing — Logo, screenshots, description, pricing for Salla App Store
Salla App Features (MVP)
Section titled “Salla App Features (MVP)”| Feature | Priority | Description |
|---|---|---|
| Auto-connect store | P0 | OAuth login creates urWhats account + links store |
| Order notifications | P0 | WhatsApp message on new order, shipping, delivery |
| Abandoned cart recovery | P0 | Auto-send reminder when cart is abandoned |
| COD confirmation | P0 | Confirm cash-on-delivery orders via WhatsApp |
| Bulk campaign to customers | P1 | Send promotions to all store customers |
| Product catalog messages | P1 | Send product cards via WhatsApp |
| AI chatbot for customer support | P2 | Answer common store questions automatically |
| Review request | P2 | Ask for reviews after delivery |
Salla App Pricing (Suggested)
Section titled “Salla App Pricing (Suggested)”| Plan | Price | Features |
|---|---|---|
| Free | 0 SAR | 100 messages/mo, order notifications only |
| Growth | 149 SAR/mo | 5K messages, abandoned cart, COD, bulk |
| Pro | 299 SAR/mo | Unlimited messages, AI chatbot, full features |
Salla Developer Resources
Section titled “Salla Developer Resources”- Salla Partners: https://salla.partners
- Salla API Docs: https://docs.salla.dev
- Salla App Store: https://apps.salla.sa
- Salla Webhooks: https://docs.salla.dev/docs/webhooks
Zid Marketplace App
Section titled “Zid Marketplace App”Current Status
Section titled “Current Status”- Zid integration does NOT exist yet
- Zid is the second-largest Saudi e-commerce platform
- Growing market share, especially with SMBs
Requirements for Zid App Store
Section titled “Requirements for Zid App Store”- Zid Partner Registration — Apply at zid.sa/partners
- API Integration — Zid REST API for orders, customers, products
- Webhook Events — Order lifecycle events
- App Listing — Zid App Store submission
Zid App Features (MVP)
Section titled “Zid App Features (MVP)”Same as Salla MVP — order notifications, abandoned cart, COD confirmation, bulk campaigns.
Zid Developer Resources
Section titled “Zid Developer Resources”- Zid Partners: https://zid.sa/partners
- Zid API Docs: https://docs.zid.sa
- Zid App Store: https://web.zid.sa/market
Implementation Roadmap
Section titled “Implementation Roadmap”Phase 1: Salla App (Weeks 1-6)
Section titled “Phase 1: Salla App (Weeks 1-6)”- Week 1-2: Set up Salla OAuth flow, webhook subscription
- Week 3-4: Build simplified merchant dashboard view in app.urwhats.com
- Week 5: Create app listing (logo, screenshots, description, pricing)
- Week 6: Submit to Salla App Store for review, beta test with 5 merchants
Phase 2: Zid App (Weeks 7-10)
Section titled “Phase 2: Zid App (Weeks 7-10)”- Week 7-8: Register as Zid partner, integrate Zid API
- Week 9: Adapt Salla dashboard for Zid (reuse 90% of code)
- Week 10: Submit to Zid App Store
Phase 3: Enhancement (Weeks 11-16)
Section titled “Phase 3: Enhancement (Weeks 11-16)”- Add AI chatbot for merchant customer support
- Add product catalog messaging
- Add review request automation
- Build analytics dashboard for merchants (sent vs. delivered vs. read)
Ecommerce Plugin (Base Technology)
Section titled “Ecommerce Plugin (Base Technology)”The ecommerce integration plugin provides the technical foundation:
- Webhook-based architecture — listens for cart/checkout/payment/shipping events
- Template message engine — sends pre-approved WhatsApp templates per event
- Customer matching — maps store customers to WhatsApp contacts
- Multi-store support — one urWhats account can connect multiple stores
This plugin will be the shared backend for both Salla and Zid apps.
Website Updates Needed
Section titled “Website Updates Needed”Immediate (before Salla/Zid apps launch)
Section titled “Immediate (before Salla/Zid apps launch)”- Update /apps page to mention “Salla Integration” as available and “Zid Integration” as coming soon
- Add ecommerce-specific features to services page (abandoned cart, order notifications, COD)
- Remove false claims about Salesforce/HubSpot/Shopify integrations from meta descriptions
- Add API integration section: “Connect any platform via REST API and Webhooks”
When Salla App Launches
Section titled “When Salla App Launches”- Add dedicated Salla landing page at
/integrations/salla - Add Salla App Store link
- Create Salla-specific pricing section
- Add case studies from beta merchants
When Zid App Launches
Section titled “When Zid App Launches”- Add dedicated Zid landing page at
/integrations/zid - Add Zid App Store link
- Update “Integrations” page to show both platforms prominently
GHL (GoHighLevel) Context
Section titled “GHL (GoHighLevel) Context”Current State
Section titled “Current State”- urLead.net is a white-labeled GoHighLevel agency account
- urWave has a sub-account under urLead.net
- HighLevel marketplace app for urWhats already exists
Future Possibilities
Section titled “Future Possibilities”- Use GHL’s CRM for lead management across urWave products
- Pipe urWhats leads into GHL pipelines
- Use GHL workflows to nurture leads with email + SMS + WhatsApp (via urWhats API)
- Leverage GHL reporting for cross-channel analytics
Action Items (Low Priority)
Section titled “Action Items (Low Priority)”- Ensure urWhats HighLevel marketplace app is properly listed and functional
- Consider GHL sub-account for urWhats-specific lead tracking
- Build GHL workflow templates that use urWhats API for WhatsApp steps