Video Strategy

urWhats.com - Video Production Strategy

Last Updated: 2026-03-09 Status: PLANNING Budget: ~110 SAR one-time (1 month HeyGen subscription) Deliverables: 2 explainer videos (EN + AR), 60 seconds each

1. Tool Selection: HeyGen Creator ($29/mo)

Why HeyGen

HeyGen is the best fit for this project due to its Arabic lip-sync quality and professional avatar system:

Avatar IV technology: Industry-leading lip-sync for Arabic, handles MSA and dialect naturally
Professional avatars: Business-attire presenters that match our brand tone
Multilingual workflow: Generate EN and AR versions from the same project with matched visuals
Screen recording overlay: Composite dashboard footage directly in the editor
Brand kit: Upload urWhats colors (#45b33d), logo, and fonts for consistent branding

Plan Details

Item	Detail
Plan	Creator
Price	$29/mo (billed monthly)
Duration	1 month — cancel after both videos are produced
Cost in SAR	~110 SAR one-time
Output	2 videos (EN + AR), 1080p MP4
Credits	3 avatar videos/month (we need 2 + iterations)

Alternatives Considered

Tool	Price	Pros	Cons	Decision
Synthesia	$22/mo	Good avatar quality, popular	Arabic lip-sync noticeably inferior to HeyGen, fewer avatar options	Rejected
D-ID	$5.9/mo	Cheapest option, simple UI	Limited avatar customization, no screen overlay, Arabic quality poor	Rejected
Pictory	$19/mo	Good for text-to-video, stock footage	No avatar/presenter, not suitable for SaaS explainer format	Rejected
Colossyan	$23/mo	Good multilingual support, enterprise focus	Less popular (fewer templates/community resources), Arabic quality untested	Rejected

Decision: HeyGen Creator at $29/mo. The $7-10 premium over alternatives is justified by Arabic lip-sync quality — the AR video is equally important as EN for our Saudi market.

2. Video Script Outline (60 seconds)

English Version

Target: 60 seconds, professional tone, benefit-focused

Timestamp	Section	Script	Visual
0-5s	Hook	”Still sending WhatsApp messages one by one?”	Avatar on screen, frustrated emoji animation
5-15s	Problem	”Manual messaging wastes hours, leads go cold, and you have no idea what’s working.”	Split screen: person typing on phone (left), clock/money icons draining (right)
15-25s	Solution	”urWhats is the all-in-one WhatsApp Business platform built by a Meta Technical Provider in Saudi Arabia.”	urWhats logo animation + Meta Technical Provider badge
25-40s	Features	”Send thousands of personalized messages in seconds. Deploy AI chatbots that handle support 24/7. Connect directly to Salla for abandoned cart recovery.”	Screen recording overlay: campaign builder (3s) → chatbot builder (3s) → Salla integration panel (3s)
40-50s	Trust	”Trusted by Saudi businesses. SAR pricing. Arabic-first support. PDPL compliant.”	Trust badges row: Meta partner, Saudi flag, PDPL shield, SAR currency icon
50-60s	CTA	”Get started free — 250 messages included. No credit card required.”	Registration URL (app.urwhats.com/register), green CTA button animation, optional QR code

Tone: Confident, direct, no hype. Speak to the business owner who is already using WhatsApp manually and knows the pain.

Arabic Version

Target: 60 seconds, professional with approachable Saudi hook, MSA body

Timestamp	Section	Script	Visual
0-5s	Hook	”لسا ترسل رسائل واتساب وحدة وحدة؟“	Same as EN, mirrored RTL
5-15s	Problem	”الرسائل اليدوية تضيع وقتك، العملاء يفقدون اهتمامهم، وما عندك أي فكرة عن النتائج.”	Same visuals, RTL layout
15-25s	Solution	”يورواتس هي منصة واتساب للأعمال المتكاملة، مطورة من شريك ميتا التقني الرسمي في المملكة العربية السعودية.”	Same logo + badge animation
25-40s	Features	”أرسل آلاف الرسائل المخصصة في ثوانٍ. فعّل روبوتات ذكاء اصطناعي للدعم على مدار الساعة. اربط متجرك في سلة مباشرة لاسترجاع السلات المتروكة.”	Same screen recordings (AR dashboard version)
40-50s	Trust	”موثوقة من الشركات السعودية. أسعار بالريال. دعم عربي أولاً. متوافقة مع نظام حماية البيانات الشخصية.”	Same trust badges, Arabic text
50-60s	CTA	”ابدأ مجاناً — ٢٥٠ رسالة مجانية بدون بطاقة ائتمان.”	Same CTA layout, RTL

Notes on Arabic script:

Hook uses conversational Saudi dialect (“لسا”) to grab attention — this is intentional
Body switches to Modern Standard Arabic for professionalism
“يورواتس” is the established Arabic transliteration of “urWhats”
Salla is referenced as “سلة” (well-known brand in Saudi market, no explanation needed)
PDPL translated as “نظام حماية البيانات الشخصية” (official Saudi government terminology)

3. Production Workflow

Day 1: Preparation (2-3 hours)

Finalize scripts (30 min)
- Review EN and AR scripts above, adjust for natural speech flow
- Read aloud — each version must fit naturally in 60 seconds
- Have a native Arabic speaker review the AR script for naturalness
Select HeyGen avatar (30 min)
- Browse Creator avatar library
- Select a professional, business-attire presenter (male or female)
- Criteria: neutral background compatibility, natural gestures, good Arabic lip-sync in preview
- Test the avatar with a 5-second Arabic sample before committing
Record screen captures (1-2 hours)
- Log into app.urwhats.com demo account
- Capture 3 key screens at 1080p:
  - Campaign builder: Show the bulk message composer with template selection
  - Chatbot builder: Show the flow builder with AI node
  - Salla integration: Show the connected Salla store panel
- Capture both EN and AR dashboard versions
- Use OBS or built-in screen recorder, crop to relevant area
- Export as MP4 clips (3-5 seconds each, no audio)
Prepare brand assets (15 min)
- Upload to HeyGen brand kit: urWhats logo (SVG/PNG), Meta Technical Provider badge, brand colors (#45b33d primary, #1a1a2e dark), Geist Sans font

Day 2: Video Production (3-4 hours)

English version first (1.5 hours)
- Create new HeyGen project, select avatar
- Input EN script, set pacing (slightly slower than natural — 150 wpm target)
- Add screen recording overlays at 25-40s mark
- Add brand transitions between sections (simple fade or slide)
- Add subtle background music (HeyGen library, corporate/upbeat, low volume)
- Preview full video, check lip-sync and timing
- Iterate 1-2 times on pacing and transitions
Arabic version (1.5 hours)
- Duplicate EN project, swap script to Arabic
- Replace screen recordings with AR dashboard versions
- Verify Arabic lip-sync quality — this is the most critical check
- Adjust pacing (Arabic often runs slightly longer than English for same content)
- If script runs over 65 seconds, trim the trust section (40-50s) first
Review and polish (1 hour)
- Watch both videos back-to-back
- Check: audio clarity, lip-sync accuracy, screen recording readability, CTA visibility
- Verify brand colors and logo are consistent
- Make final adjustments

Day 3: Export and Distribution (1-2 hours)

Export final versions (15 min)
- Export as MP4, 1080p (1920x1080), H.264 codec
- File naming: urwhats-explainer-en.mp4, urwhats-explainer-ar.mp4
- Target file size: <20MB each (HeyGen default compression is usually sufficient)
Create YouTube channel (30 min, if needed)
- Channel name: “urWhats - يورواتس”
- Channel art: use website hero section design
- About: bilingual description with links to urwhats.com
Upload to YouTube (30 min)
- Upload both videos with SEO-optimized metadata (see Section 6)
- Create custom thumbnails (see Section 4)
- Set as “Public” after verification
Website integration (30 min)
- Create VideoSection component (see Section 5)
- Add to homepage
- Test on desktop and mobile
- Verify lazy loading works correctly

Total effort: 6-8 hours spread over 3 days

4. Technical Requirements

Video Specifications

Property	Value
Format	MP4 (H.264 codec)
Resolution	1920x1080 (1080p)
Aspect ratio	16:9 (primary), 9:16 (optional social cut)
Frame rate	30fps
Duration	60 seconds (max 90 seconds)
File size	<20MB per video
Audio	AAC, 128kbps, mono or stereo

Thumbnail

Property	Value
Dimensions	1280x720
Format	PNG or JPG
Content	Avatar + urWhats logo + “WhatsApp Business API” text
EN thumbnail	English text overlay
AR thumbnail	Arabic text overlay, RTL layout

If repurposing for social ads later:

9:16 vertical (60s): Reframe for Instagram Reels, TikTok, YouTube Shorts
1:1 square (30s): Condensed version for feed posts
These can be created in HeyGen or via simple reframing in CapCut/Canva

5. Website Integration

Component: `src/components/VideoSection.astro`

Props:

videoId: YouTube video ID (string)
lang: “en” | “ar”
posterImage: path to custom poster image (optional)

Implementation approach:

Lazy-loaded iframe: Do NOT embed YouTube iframe directly — show a custom poster image with a play button overlay. Load the iframe only when the user clicks play. This saves ~500KB of initial page weight.
Privacy-enhanced mode: Use youtube-nocookie.com domain for the embed to comply with PDPL and minimize cookie tracking.
Responsive container: 16:9 aspect ratio using aspect-ratio: 16/9 CSS property, full-width on mobile.
Accessible: aria-label="Play video: urWhats platform overview", keyboard focusable play button, title attribute on iframe.
Language-aware: Component switches videoId based on lang prop to show EN or AR version.

Placement: Homepage, between the “Why Choose urWhats” section and the “Pricing” section.

Translation keys (add to both en.json and ar.json):

{
  "home": {
    "video": {
      "sectionTitle": "See urWhats in Action",
      "playButton": "Play video",
      "description": "Watch how urWhats helps Saudi businesses automate WhatsApp communication"
    }
  }
}

Arabic:

{
  "home": {
    "video": {
      "sectionTitle": "شاهد يورواتس بالعمل",
      "playButton": "تشغيل الفيديو",
      "description": "شاهد كيف تساعد يورواتس الشركات السعودية في أتمتة التواصل عبر واتساب"
    }
  }
}

Mobile behavior: Full-width video, maintains 16:9 aspect ratio, play button scales appropriately. No autoplay on any device.

6. Distribution Plan

YouTube (Primary Host)

English video metadata:

Title: “urWhats - WhatsApp Business API Platform | Official Meta Partner”
Description: “urWhats is the all-in-one WhatsApp Business API platform built by a Meta Technical Provider in Saudi Arabia. Send bulk campaigns, deploy AI chatbots, and integrate with Salla — all from one dashboard.\n\nStart free: https://app.urwhats.com/register?utm_source=video&utm_medium=youtube&utm_campaign=explainer_en\n\nWebsite: https://urwhats.com\nPricing: https://urwhats.com/prices”
Tags: WhatsApp Business API, WhatsApp marketing, Saudi Arabia, Meta Technical Provider, Salla integration, bulk WhatsApp, chatbot, urWhats
Category: Science & Technology
Language: English

Arabic video metadata:

Title: “يورواتس - منصة واتساب للأعمال | شريك ميتا الرسمي”
Description: “يورواتس هي منصة واتساب للأعمال المتكاملة من شريك ميتا التقني الرسمي في السعودية. أرسل حملات جماعية، فعّل روبوتات ذكاء اصطناعي، واربط متجرك في سلة.\n\nابدأ مجاناً: https://app.urwhats.com/register?utm_source=video&utm_medium=youtube&utm_campaign=explainer_ar\n\nالموقع: https://urwhats.com/ar\nالأسعار: https://urwhats.com/ar/prices”
Tags: واتساب للأعمال, واتساب API, السعودية, شريك ميتا, سلة, حملات واتساب, روبوت محادثة, يورواتس
Category: Science & Technology
Language: Arabic

Website Embed (Primary Placement)

Homepage: between features and pricing (highest traffic page)
Track play events via GTM custom event (see Section 7)

LinkedIn: Share EN video with business-focused caption, tag #WhatsAppBusiness #SaudiTech
Twitter/X: Share with short hook + link, pin to profile
WhatsApp broadcast: Send to existing contacts/leads with direct link
Instagram/TikTok: Only if 9:16 vertical cut is produced (Phase 2)

Paid Advertising (Future)

Google Ads: YouTube pre-roll and in-feed video ads targeting “WhatsApp Business API Saudi Arabia” keywords
Meta Ads: Video views campaign for retargeting (build audience of viewers, then retarget with conversion ads)
Budget: Allocate from existing <2K SAR/mo marketing budget when ready
Note: Do not start paid video ads until organic metrics baseline is established (see Section 7)

Secondary Placements (Phase 2)

/services page: embed below hero section
/prices page: embed above pricing table
Blog/resources page (if created): dedicated video landing page

7. Success Metrics

YouTube Metrics

Metric	Target (Month 1)	Target (Month 3)
Views	500	2,000
Watch completion rate	>40%	>50%
Average view duration	>30s	>35s
Click-through rate (cards/end screen)	>2%	>3%
Subscribers gained	20	100

Website Metrics

Metric	Target	Tracking Method
Video play rate	>15% of homepage visitors	GTM custom event: `video_play`
Play-to-registration conversion	>3% of viewers	UTM tracking: `utm_source=video`
Average watch time on page	>45s increase	GA4 engagement time

GTM Event Tracking

Track the following custom events via Google Tag Manager:

video_play: Fired when user clicks the play button (before iframe loads)
video_complete: Fired via YouTube iframe API when video reaches 95%+ (requires YouTube iframe API integration)
video_cta_click: Fired if a CTA overlay/button near the video is clicked

UTM parameters for all video-related links:

utm_source=video
utm_medium=youtube (for YouTube description links)
utm_medium=website (for on-site CTA near video)
utm_campaign=explainer_en or explainer_ar

Review Cadence

Week 1: Check YouTube analytics daily, verify tracking is firing correctly
Week 4: First monthly review — assess if video is driving registrations
Month 3: Decide whether to invest in paid video promotion or produce additional content (feature-specific videos, testimonials)

Appendix: Cost Summary

Item	Cost	Notes
HeyGen Creator (1 month)	$29 (~110 SAR)	Cancel after production
YouTube hosting	Free	Unlimited
Screen recording (OBS)	Free	Open source
Background music	Free	HeyGen library included
Thumbnail creation (Canva)	Free	Free tier sufficient
Total	~110 SAR	One-time cost

This is a one-time production cost. No recurring fees unless we decide to produce additional videos in future months.